Mamanuum

0/ Briefing

This project was a solo-project for Ironhack UX/UI Bootcamp.

Topic: Artisans and how artisanal goods are bought nowadays.

Time: 2 weeks

Role: Product designer


1/ Research

First of all I had to understand:

who is my user?

What matters to them?

Also, to better understand the market I had a look at other competitors to see what they were already doing and also to see their position regarding price (luxury- normal) and level of innovation (traditional- trendy/designed)

Positioning Map: Artisanal goods Market

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After gathering all the information I clustered the data into the Affinity diagram to find common topics and areas of interest

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Now that I knew about patterns and trends I draw what my stereotypical user would be and that is…

Amalia!

2/ Definition

User Persona:

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Amalia is a cosmopolitan bohemian woman. She loves her work and likes to be cool and ethic.

She likes traveling and discovering all instagram spots.

She is a Soho House member in Barcelona and tries loves to keep herself updated reading AD, Traveler and Vogue.

3/ Prototype

Please click the image bellow and see the interactive version of it!

4/ For the future…

I discovered that not only there are plenty of people that find artisans around when traveling but also when working as an expat.

I found that it could be great to give expats the opportunity to promote as patrons local artisans. Making us sure that they are being paid fairly and that we are really helping the community and supporting women and ancestral techniques that otherwise will be forgotten.

There will then be two types of users: customers (that buy artisanal pieces), patrons&Artisans ( that sell their pieces).

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Thank you!

Hope you liked it!

Feedback is highly appreciated: miriamperaltapalacios@gmail.com