Overview
SAM is a new healthcare app, developed by Almirall with and for the global dermatological community.
As the field of medical education enters an era of digitalization, moving towards more interactive and visual communication, new solutions arise putting technology at the service of the dermatological medical community.
Developed in partnership with 27 Medical Experts across Europe
A tool created for medical education, enabling doctors to share clinical cases
Fostering a community of medical experts and doctors, devoted to innovation in the medical field
THE GOAL
To improve the overall usability and design a version for tablets to publish on Apple Store & Google Play.
KEY STAKEHOLDERS
Scientific Comittee (27 Dermatologists), Marketing PM, CTO, Design Team, Legal PM, Medical Advisors, PR & Communication
MY ROLE
Project & UX Manager
The users
The target users of the app are dermatologists. More specifically Psoriasis Dermatologists.
Optimizing their experience
We created a Digital Scientific Committee formed by 27 doctors across Europe in order to better understand their needs and frictions when using the platform.
After the beta version was released and tested by them, we did some remote usability testing and interviews to better understand their experience.
We discovered that the main pain points found when using the app were:
Clinical case creation flow was confusing
Data entry was too time-consuming
The app was performing slow
Other key points to improve
Clinical case creation flow was confusing
Users reported getting lost after the 3 steps process. They were presented with the edition mode but most of them didn’t know what to do next.
In order to better understand the flow, we reproduced the current app flow.
Together with some doctors, the medical and communication team, we did some changes.
After some iterations, the 3 step process was removed, in order to reduce the confusion when arrived at the edition pannel.
Instead, users had now to follow the tabs to create a timepoint, making them better understand the overall functioning of the edition mode.
Below you can see the second version of the flow:
2. Data input was time-consuming
The second friction we encountered related with the amount of time spent when inputing the data during the clinical case creation.
Considering that, healthcare professionals time is critical, it was a top priority to decrease the amount of time spent for entering the data.
How might we decrease the time spent and simplify data input?
Substituted long variable listings (long scroll) for automated search bars
Included the posibility of free text
Unfolded information by default, so no extra click was needed for selection
3.The app was performing slow
Due to the high weight of 3D Avatars and the painting of 4K lessions, the app was performing slow for the majority of the users.
Together with the technical team, we determined there was a need to:
Include under settings options for 2K/3K/4K - like some videogames do - with a reccomendation for what would fit best their case
Be able to read the resolution of the device and based on that trigger a 2K /3K or 4K
Include in the landing page a note with “Mininimum app requirements” for a good experience.